Nexxus Haircare
Nexxus Haircare requires a unique social strategy that educates on science-first formulas while projecting a modern, beauty-first sense of luxury. The solution becomes a mix of educational and culturally relevant content to reinforce their role as an contemporary beauty partner. Design contributions included branding, content creation, paid ads, 3D modeling, and animation. *Work created at Front Row Group.
The 3D animation series aims to educate consumers about the science behind Nexxus products while maintaining a visually rich experience. This project encompasses three distinct animations: two focusing on core ingredients and one dedicated to product education. Each animation uses a beauty-science blend, carefully balancing technical visuals with high-end, stylized design elements. By highlighting product education in a sleek, engaging way, the animations educate the audience on advanced formulations while making complex science feel branded and luxurious.
3D Visualizations
Full•ology
The Full•ology special project includes 3D asset creation to be later used as the key image across the campaign. The Full•ology launch centers around a new line of volume-building hair products. The ‘double bubble’ simulation tells the story of the lightweight formula and volume-building technology.
Content Creation
Nexxus’s social media marketing and design strategy centers on bridging science-led product education with culturally resonant, lifestyle-oriented visuals. Leveraging 3D modeling, short-form animations, and stylish static posts, Nexxus’s social media presence is crafted to feel both aspirational and grounded in science. By aligning with trending topics in beauty and wellness, the brand cultivates a feed that feels current and authoritative, driving consumer trust and engagement through a consistent, elevated visual language.
